When people want help with fertility, they spend countless hours researching and visiting multiple clinics and doctors, sometimes in different states. Finding the right fertility doctor is an incredibly personal choice and current online resources aren’t trustworthy. Starting a social research and recommendation platform from scratch is no easy task. Deb and Jake set out to help other couples who face similar challenges conceiving make smart and informed decisions about their treatment. They envisioned FertilityIQ to be used as a trusted resource, powered by a community of concerned patients including reviews of fertility clinics and doctors.